PERSONAS

It takes a diverse, progressive team to change the game. Our proprietary personas are the tool by which we build effective leadership teams.

1

Actionable Visionary

Embraces the opportunity that change and disruption bring. Characterised by boldness, driven by clarity not persuasion; lives the vision, enlightens and inspires the agency to follow willingly.

2

Inclusive Change Agent

By nature, instinctively collaborative and inclusive; walks the floors and understands how to deliver behavioural change management against business strategy. Drives and supports the transition from end to end by bringing everyone together on the journey.

3

Creative Commercial

Embraces new ways of operating to generate sustainable growth; whether via new business models, pricing, start-up and accelerator partnership and technology application.

4

Commercial Creative

Understands and champions the power and effectiveness of creative excellence to solve business challenges; driven by creative solutions. Left and right brained, blending art and science.